Flurry of award nominations for The Think Tank
Asendia e-PAQ launch continues to gain plaudits
Asendia’s e-PAQ launch campaign goes live
For the best part of a year, The Think Tank has been working closely with our esteemed client Asendia on the launch of its new e-commerce solution, e-PAQ.
Initially conceived to unify and simplify its branding and product offer, e-PAQ will help make Asendia’s e-commerce solutions more efficient and marketable going forwards.
In support of the launch, The Think Tank developed an ambitious global integrated campaign to raise brand awareness and promote e-PAQ.
As a starting point, we produced a series of automated emails targeting all prospects on Asendia’s database. Leads were nurtured with additional relevant content to help generate maximum interest.
Subsequently, we rolled out a variety of content across numerous channels including: targeted digital advertising campaigns, with LinkedIn and Google display ads running in 9 countries; a comprehensive social media plan; an external company newsletter; animated video content; and blog pieces.
All campaign materials were translated into 7 different languages to ensure that the work resonated with potential customers right across the globe.
Early results are looking extremely promising from a brand awareness perspective. The Think Tank is now monitoring campaign activity and we’ll be providing an update on effectiveness as soon as the data is in.
