Award Winning NaturalSparx Brand Identity
We developed the brand identity for a new merchant, NaturalSparx, part of Rexel, supplying the renewables sector. Following the creation of a logo for the brand, The Think Tank was tasked with developing the messaging and design elements around the brand for use in marketing collateral both offline and online.
The Think Tank created a vibrant look and feel for the brand that delivered standout within the renewables sector, alongside a series of icons to represent core products and services and a positioning statement for this new brand.
The brand identity was developed, along with the messaging, to work across a range of media from the website to direct marketing, advertising, and point-of-sale.
The result was the creation of a strong brand identity to support the business in entering a maturing market, with the goal of achieving strong brand awareness in a short timeframe.
Winner of Best Brand and Positioning Campaign, Construction Marketing Awards 2012
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