Award Winning NaturalSparx Brand Identity
We developed the brand identity for a new merchant, NaturalSparx, part of Rexel, supplying the renewables sector. Following the creation of a logo for the brand, The Think Tank was tasked with developing the messaging and design elements around the brand for use in marketing collateral both offline and online.
The Think Tank created a vibrant look and feel for the brand that delivered standout within the renewables sector, alongside a series of icons to represent core products and services and a positioning statement for this new brand.
The brand identity was developed, along with the messaging, to work across a range of media from the website to direct marketing, advertising, and point-of-sale.
The result was the creation of a strong brand identity to support the business in entering a maturing market, with the goal of achieving strong brand awareness in a short timeframe.
Winner of Best Brand and Positioning Campaign, Construction Marketing Awards 2012
IRIS Masters of TimeIRIS Masters of TimeBRAND AWARENESS AND LEAD GENERATION CAMPAIGNAsendiaAsendiaSector Lead Generation campaignAsk IRISAsk IRISRebranding and lead generationBSIBSICarbon Neutrality ReportBarlow TyrieBarlow TyriePR CampaignAmadeusAmadeusGlobal Content Based Integrated CampaignCamden VenturesCamden VenturesBRAND IDENTITY AND WEBSITE DESIGN AND BUILDMorgan FurnitureMorgan FurniturePR CampaignBishopsgate FinancialBishopsgate FinancialTHOUGHT LEADERSHIPFardisFardisWebsite RedesignThe Knot ChurrosThe Knot ChurrosPR & influencer outreachAquentAquentPR CAMPAIGNOscar AcousticsOscar AcousticsVideo ContentReuters PlusReuters PlusPR for the World's most iconic news agencyLeica GeosystemsLeica GeosystemsLeica RTC360 Global Product Launch CampaignArcelorMittal ConstructionArcelorMittal ConstructionA New Brand Position for ArcelorMittal ConstructionAsendia e-PAQAsendia e-PAQGlobal integrated launch campaignShine For WomenShine For WomenCovid-19 Media CampaignNBSNBSPLATFORM LAUNCHShaw ContractShaw ContractEMEA Product Launch CampaignAsendiaAsendia7 Destinations Global CampaignNeolithNeolithGlobal PR CampaignSureCav PR CampaignSureCav PR CampaignPR CampaignOscar AcousticsOscar AcousticsPR CampaignJacksons Fencing Places of WorshipJacksons Fencing Places of WorshipPR CampaignHexagonHexagonB2B Product MarketingThe TP GroupThe TP GroupREBRAND AND WEBSITE DESIGNBISHOPSGATE FINANCIALBISHOPSGATE FINANCIALRaising Profile in the Financial SectorAsendia e-PAQAsendia e-PAQGlobal Internal Launch CampaignLeica GeosystemsLeica GeosystemsGoing underground with the Leica DSX Utility Detection SolutionMyEdge2.comMyEdge2.comNational PR campaignJacksons FencingJacksons FencingBrand identity and creative campaign
MuraspecMuraspecMuraspec Website Designoracle NetSuiteoracle NetSuiteLead Generation Campaign
E4techE4techPR CampaignUK Connect, One.SiteUK Connect, One.SiteGlobal PR campaignThe Institution of Structural EngineersThe Institution of Structural EngineersInternational PR Campaign
SureCavSureCavLead Generation Digital Advertising CampaignFormica GroupFormica GroupPan-European PR CampaignEque2Eque2Lead Generation CampaignOerlikonOerlikonBrand Identity CampaignJacksons FencingJacksons FencingAdvertising CampaignRed Hot PennyRed Hot PennySports ScorecardLeica GeosystemsLeica GeosystemsLeica iCON range launch campaignJacksons FencingJacksons FencingSecurity ReportUnique Venues of LondonUnique Venues of LondonPR CampaignFormica GroupFormica GroupLifting the Lid on Washrooms Report & PR strategy
Deep SecureDeep SecureWebsite Redesign and RebrandThe Structural Awards 2018The Structural Awards 2018PR CampaignBishopsgate FinancialBishopsgate FinancialPR Prompting Government ResponseEque2Eque2Lead Generation CampaignAsendiaAsendiaGlobal E-commerce Integrated Marketing Campaign
ElecosoftElecosoftPR and Thought Leadership CampaignSmartologySmartologyContextualising ad-tech
The Concrete Block AssociationThe Concrete Block AssociationPR CampaignCapitalCapitalB2B Brand RefreshZeroignitionZeroignitionB2B PR campaign and thought leadership strategyLeica GeosystemsLeica GeosystemsDigital and Content Marketing Campaign
Profile SoftwareProfile SoftwareProfile Website RedesignJacksons FencingJacksons FencingPR Campaign
AmadeusAmadeusB2B digital marketing campaign
AquentAquentCovering Talent PR Campaign
Red Hot PennyRed Hot PennyGiving an agency a voice
Jacksons FencingJacksons FencingB2B Brand Campaign
Institution of Structural EngineersInstitution of Structural Engineers50th anniversary PR campaign
NewBaseNewBaseThought Leadership PR Campaign
gpad Londongpad LondonPR Campaign
OKI EuropeOKI EuropeSmart Branding and Marketing Strategy
Hiver Beers LtdHiver Beers Ltdmedia relations campaign
Leica GeosystemsLeica GeosystemsRugby Laser B2B advertising and lead generation
Sprint LogisticsSprint LogisticsBranding, Website Design and Digital Advertising
TT ElectronicsTT ElectronicsEmployee Engagement
Jacksons FencingJacksons FencingEducation Content marketing Campaign
AsendiaAsendiaInternal comms campaign
Oracle NetSuiteOracle NetSuiteDirect mail campaign
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AmadeusAmadeusContent marketing campaign
Leica GeosystemsLeica GeosystemsCyclone Software Launch
Leica GeosystemsLeica GeosystemsCaptivate Global Marketing Campaign
OAGOAGRebrand and Launch
Tavener & SonsTavener & SonsBranding, website and literature design
AluKAluKUK Brand Launch Strategy and Campaign
AmadeusAmadeusIntegrated Marketing Campaign
National LightingNational LightingBrand Identity and Marketing Strategy
FardisFardisAdvertising, PR & Content Marketing
AsendiaAsendiaEmployee Engagement Campaign
TarkettTarkettIntegrated Marketing
Make It CheaperMake It CheaperIntegrated Marketing Campaign
Air Charter ServiceAir Charter ServiceDirect Marketing Campaign
ProfileProfileRebranding, Website Design and Build
Leica GeosystemsLeica GeosystemsUK Digital Marketing CampaignB2B Marketing AwardsB2B Marketing AwardsCreative theming and management
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AluKAluKPress Relations Strategy and Campaign
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AsendiaAsendiaGlobal Product Launch Campaign
DessoDessoEvents and Press RelationsPC HendersonPC HendersonPress RelationsInfuse ConsultingInfuse ConsultingPR and Marketing SupportBacon6Bacon6Website Design and BuildAsendiaAsendiaInternational Social Media and Content MarketingEcolution RenewablesEcolution RenewablesPR and Content MarketingB2B Marketing AwardsB2B Marketing AwardsCreative Theme and Event OrganisationFardisFardisShowroom LaunchSAS InternationalSAS InternationalInternal Communicationshandbag.comhandbag.comBrand awareness and promotional campaignIntegrity SoftwareIntegrity SoftwareDirect Marketing CampaignAkzoNobelAkzoNobelChannel Marketing CampaignStelradStelradCommercial Market LaunchBiome BioplasticsBiome BioplasticsBrand Development and Launch CampaignDinosaurs UnleashedDinosaurs UnleashedBrand Creation and Event MarketingUK Green Building CouncilUK Green Building CouncilPinpoint Resource Website Design and BuildHygromatikHygromatikPress and Media RelationsEcolution RenewablesEcolution RenewablesWebsite DevelopmentInfuse ConsultingInfuse ConsultingWebsite developmentBritish Ceramic TileBritish Ceramic TilePress and Public RelationsWoods HardwickWoods HardwickPress RelationsAsendiaAsendiaInternal Communications
KingspanKingspanPartners Loyalty and Incentive ProgrammeKingspanKingspanEvolution Product Launch Marketing CampaignIngleton WoodIngleton WoodWebsite Design and BuildAkzonobelAkzonobelGlidden Trade 'Can Do' Marketing CampaignWights the BuildersWights the BuildersBrand Identity and Marketing LaunchAluKAluKWebsite DevelopmentCapital CaptureCapital CaptureBrand Development and Website Design and BuildLend LeaseLend LeaseInternal Comms and Employee EngagementMy Retail MediaMy Retail MediaWebsite Design and BuildPermasensePermasenseWebsite Design and BuildRobert Walters AssociatesRobert Walters AssociatesApp Design and DevelopmentLend LeaseLend LeaseBrand Identity and Literature DesignMy Retail MediaMy Retail MediaSocial Media CampaignIronmongery DirectIronmongery DirectPress Relations and Corporate CommunicationsNurture PropertyNurture PropertyBrand Creation and Integrated MarketingSignalling SolutionsSignalling SolutionsBrand Advertising CampaignFoundoceanFoundoceanOil and Gas Sector Global PRZanaaZanaaBrand Identity and Launch CampaignBeale & CompanyBeale & CompanyBranding and Website Development 
