# The Think Tank: Born to B2B

> Award\-winning B2B marketing and PR agency in London, combining strategy, creative, digital and content to solve complex challenges and deliver results\.

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## Pages
- [Digital Media Junior Account Executive Apprentice](https://www.thinktank.org.uk/apprenticeship-scheme/digital-media-junior-account-executive/): Apply for a Digital Media Junior Account Executive apprenticeship at The Think Tank in London\. Gain hands\-on experience in PPC, paid social, campaign reporting and digital marketing while earning a Level 4 qualification\.
- [PR Junior Account Executive Apprentice](https://www.thinktank.org.uk/apprenticeship-scheme/pr-junior-account-executive/): We're looking for a PR Junior Account Executive apprentice to join our PR team\. No agency experience needed\. If you're a strong writer, keen on the news and happy talking to people, we'll teach you how B2B PR really works, and you'll earn a nationally recognised qualification along the way\.
- [Junior Account Executive Apprentice](https://www.thinktank.org.uk/apprenticeship-scheme/junior-account-executive/): Apply for a Junior Account Executive apprenticeship at The Think Tank in London\. Gain hands\-on B2B marketing experience and a Level 4 qualification\.
- [The Think Tank Apprentice Scheme](https://www.thinktank.org.uk/apprenticeship-scheme/): Explore The Think Tank Academy apprenticeship scheme in PR, account management and digital media, combining training with practical agency experience\.
- [The Think Tank Academy](https://www.thinktank.org.uk/the-think-tank-academy/): Tailored for B2B marketing and PR professionals, our training program nurtures the skills of our team for exceptional results\.

## Services
- [Branding](https://www.thinktank.org.uk/services/branding-and-brand-marketing/)
- [Generative Engine Optimisation \(GEO\)](https://www.thinktank.org.uk/services/generative-engine-optimisation/)
- [Digital Marketing](https://www.thinktank.org.uk/services/digital-marketing/)
- [Marketing Campaigns](https://www.thinktank.org.uk/services/campaigns/)
- [Video \& Animation](https://www.thinktank.org.uk/services/video-and-animation/)

## News
- [The Think Tank Athletic finish second in the PR Cup 2026 Plate](https://www.thinktank.org.uk/news/the-think-tank-athletic-finish-second-in-pr-cup-2026/)
- [The Think Tank named a top\-five B2B thought leader](https://www.thinktank.org.uk/news/the-think-tank-named-top-5-b2b-thought-leader/)
- [7 B2B Marketing Awards Shortlists for The Think Tank](https://www.thinktank.org.uk/news/b2b-marketing-awards-shortlist-for-think-tank/)
- [The Think Tank wins at the US Agency Awards 2026](https://www.thinktank.org.uk/news/think-tank-wins-at-us-agency-awards-2026/)
- [New email tracking rules in France and Italy: What B2B marketers must do](https://www.thinktank.org.uk/news/new-email-tracking-rules-france-italy/)

## Podcasts
- [Mastering AI visibility in B2B](https://www.thinktank.org.uk/podcast/mastering-ai-visibility-in-b2b/)
- [The strategic value of research in B2B marketing](https://www.thinktank.org.uk/podcast/strategic-value-of-research-b2b-marketing-podcast-2/)
- [Leadership and communication within business](https://www.thinktank.org.uk/podcast/leadership-and-communication-within-business/)
- [Crafting captivating marketing content](https://www.thinktank.org.uk/podcast/crafting-captivating-marketing-content/)
- [Writing copy that connects](https://www.thinktank.org.uk/podcast/writing-copy-that-connects/)

## Work
- [ADS\-B In: Turning a looming mandate into a market\-leading moment ](https://www.thinktank.org.uk/work/acron-aviation-ads-b-in-campaign/): A research\-led B2B campaign that put Acron Aviation at the front of the ADS\-B In conversation, delivering 92% account reach and 48 qualified leads\.
- [Daring creative and sophisticated strategy take on spreadsheet misery](https://www.thinktank.org.uk/work/payapps-lead-gen-campaign/): When construction tech business Payapps \- an Autodesk company, needed to shake up the sector, we didn't play it safe\. We built an integrated digital campaign with bold creative and precision ABM \(account\-based marketing\) to prove that even highly process\-driven industries respond to creative that speaks their language\.
- [A top\-class website build for an industrialised construction specialist](https://www.thinktank.org.uk/work/reds10-website-build/): The Think Tank was appointed to design, build and launch a new website for Reds10, one of the UK's leading industrialised construction and offsite manufacturing specialists\. The brief was to deliver a stylish, sector\-first digital platform that reflected the business Reds10 had become\.
- [Proving to customers that James Latham knows great service](https://www.thinktank.org.uk/work/james-latham-customer-focused-b2b-marketing-case-study/): Discover how The Think Tank’s ‘Think You Know Great Service?’ campaign for James Latham proved its unrivalled service, driving a 26% rise in new customers\.
- [Revitalising CPC’s Brand and Digital Presence](https://www.thinktank.org.uk/work/revitalising-cpcs-brand-and-digital-presence/): Discover how we helped CPC redefine their brand proposition, refresh their visual identity and build a dynamic, user\-friendly website to support business growth\.

## Thoughts
- [What a high\-performing B2B website actually does](https://www.thinktank.org.uk/thoughts/what-a-high-performing-b2b-website-does/)
- [Video in B2B Marketing: Why brands get it wrong](https://www.thinktank.org.uk/thoughts/video-in-b2b-marketing-why-brands-get-it-wrong/)
- [5 reasons influencer marketing should be part of the B2B mix](https://www.thinktank.org.uk/thoughts/5-reasons-influencer-marketing-should-be-part-of-the-b2b-mix-2/): According to a poll conducted by InvespCro, 94% of marketers believe influencer marketing is a successful strategy for B2B businesses, yet only 24% of companies are including influencer marketing in their overall business plan\.
- [AI spam: What it means for your brand and what you can do about it](https://www.thinktank.org.uk/thoughts/ai-spam-what-it-means-for-your-business/)
- [The importance of PR in AI visibility](https://www.thinktank.org.uk/thoughts/the-importance-of-pr-in-ai-visibility/)

## Sectors
- [Professional services](https://www.thinktank.org.uk/sectors/professional-services-marketing/)
- [SME marketing](https://www.thinktank.org.uk/sectors/sme-marketing/)
- [Logistics marketing](https://www.thinktank.org.uk/sectors/logistics-marketing/)
- [Technology marketing](https://www.thinktank.org.uk/sectors/technology-marketing/)
- [Manufacturing marketing](https://www.thinktank.org.uk/sectors/manufacturing-marketing/)

## Resources
- [Guide \| Mastering AI Visibility](https://www.thinktank.org.uk/resources/geo-guide/): Discover how the UK Data \(Use and Access\) Act 2025 empowers B2B marketers to streamline data use, simplify compliance, and enhance targeting through legitimate interest, AI profiling, and first\-party strategies\.
- [Webinar \| From insight to impact: the commercial marketer’s GTM playbook](https://www.thinktank.org.uk/resources/webinar-from-insight-to-impact/): Discover how the UK Data \(Use and Access\) Act 2025 empowers B2B marketers to streamline data use, simplify compliance, and enhance targeting through legitimate interest, AI profiling, and first\-party strategies\.
- [New Born to B2B Episode: The Strategic Value of Research in B2B Marketing](https://www.thinktank.org.uk/resources/research-in-b2b-marketing-podcast-rob-smith-censuswide/): Holmes Noble renews its partnership with The Think Tank following a successful PR campaign highlighting inclusive leadership and neurodiversity\. Explore how strategic media outreach is amplifying its impact across key sectors\.
- [UK Data \(Use and Access\) Act: uncovering opportunities in a new data era](https://www.thinktank.org.uk/resources/uk-data-use-and-access-act/): Discover how the UK Data \(Use and Access\) Act 2025 empowers B2B marketers to streamline data use, simplify compliance, and enhance targeting through legitimate interest, AI profiling, and first\-party strategies\.
- [Webinar \| Is your GTM strategy built to drive revenue?](https://www.thinktank.org.uk/resources/go-to-market-strategies/): We teamed up with B2B Marketing for a webinar that tackled the big questions around GTM – what it actually means, why it’s often misunderstood and how marketing teams can take the lead in making it work across the whole business\.

## Events
- [The Think Tank’s AI visibility workshop at London Build Expo 2026](https://www.thinktank.org.uk/events/ai-visibility-workshop-london-build-expo/)
- [The Born to B2B podcast is back\!](https://www.thinktank.org.uk/events/the-born-to-b2b-podcast-is-back/)
- [Ready, set, launch: The Think Tank \& B2B Marketing team up for a Go\-to\-Market Masterclass](https://www.thinktank.org.uk/events/think-tank-and-b2b-marketing-team-up-for-a-go-to-market-masterclass/)
- [New Born to B2B podcast episode: Mastering AI Visibility](https://www.thinktank.org.uk/events/born-to-b2b-mastering-ai-visibility/)
- [The Mastering AI Visibility seminar returns](https://www.thinktank.org.uk/events/the-mastering-ai-visibility-seminar-returns/)

## Categories
- [Blog](https://www.thinktank.org.uk/category/blog/)

## Tags
- [Construction](https://www.thinktank.org.uk/tag/construction/)
- [Green Economy](https://www.thinktank.org.uk/tag/green-economy/)
- [Logistics](https://www.thinktank.org.uk/tag/logistics/)
- [independent agency](https://www.thinktank.org.uk/tag/independent-agency/)
- [b2b marketing](https://www.thinktank.org.uk/tag/b2b-marketing/)

## Departments
- [Senior Management](https://www.thinktank.org.uk/team-department/senior-management/)
- [Creative](https://www.thinktank.org.uk/team-department/creative/)
- [Account Managers](https://www.thinktank.org.uk/team-department/account-managers/)
- [Public Relations](https://www.thinktank.org.uk/team-department/public-relations/)
- [Copywriting](https://www.thinktank.org.uk/team-department/copywriting/)

## Services
- [Strategy](https://www.thinktank.org.uk/service/strategy/)
- [Campaign](https://www.thinktank.org.uk/service/campaign/)
- [Digital](https://www.thinktank.org.uk/service/digital/)
- [Content](https://www.thinktank.org.uk/service/content/)
- [PR](https://www.thinktank.org.uk/service/pr/)

## Clients
- [Asendia](https://www.thinktank.org.uk/client/asendia/)
- [BSI](https://www.thinktank.org.uk/client/bsi/)
- [Additive Industries](https://www.thinktank.org.uk/client/additive-industries/)
- [Sigma Connected](https://www.thinktank.org.uk/client/sigma-connected/)
- [Oscar Acoustics](https://www.thinktank.org.uk/client/oscar-acoustics/)

## Optional
- [Sitemap index](https://www.thinktank.org.uk/sitemap_index.xml)