Direct Marketing Campaign
Integrity Software is a leading provider of project and acccounting software to the construction sector. The Think Tank was briefed to increase sales leads, combining direct marketing and online interaction to achieve this.
Using personalised direct marketing, The Think Tank developed a targeted marketing campaign that helped to encourage interaction and inbound sales leads from contractors across the UK.
The campaign utilised personalised URLs and a responsive microsite to capture leads, alongside the redesign of website elements to deliver a more engaging customer journey to a purchase decision.
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