Hexagon construction marketing

The heavy construction industry team at Hexagon approached The Think Tank to promote their solutions and help both customers and prospects understand how effective site preparation and mobilisation can enable the most successful construction projects.

Hexagon has a large number of hardware and software solutions catered for the heavy construction market however each site and the level of complexity means different products would be recommended.

This is usually done via an expert at Hexagon, but unless people spend the time to discuss their specific requirements they may not be able to see how certain products or elements could be streamlined to have the most successful project possible. Simply browsing the website could be overwhelming and wasn’t an effective sales tool on its own.

To simplify and speed up this process, The Think Tank came up with the concept of keeping things “Dirt Simple”, referencing Hexagon’s earthworks projects whilst also demonstrating how quickly and easily potential clients can find out which services they need on one easy to use landing page.

To do this, The Think Tank created an online survey that would generate a personalised recommendations document for customers, suggesting the services that suit their requirements and available to download in PDF format.

The entire campaign was branded with eye-catching, isometric style graphics illustrating various products and scenarios that bring Hexagon’s solutions to life in an engaging way, tied together with the Dirt Simple tagline.

The imagery was also used on a number of social media platforms to promote the brand and solutions on social, generating a positive and significant response already in the early days since launch.