Brand Development and Launch Campaign
As a division of Stanelco Plc, the bioplastics business needed its own identity as it grew and developed. The Think Tank was asked to recommend names and develop branding for a new company and proposed Biome Bioplastics.
We developed a new brand identity for the division, including a new name, and then created brand guidelines, a new website, brochure, presentation materials, and electronic direct marketing.
This was combined with PR activity to launch the new brand to the market whilst also expanding their audience to other peripheral markets to which the division had not been promoted before.
The campaign was highly successful and shortlisted for Best Brand Campaign in B2B Marketing Awards 2011.